Guide to Exhibiting

Chapter 1: What to do before the show 

Chapter 1.1 - Setting out your goals and objectives

  • Planning and Goals
  • Budget
  • Qualifying Leads
  • Wishlists

DOWNLOADS: 22 Goals for Exhibitors

Chapter 1.2 - Planning your presence

  • Getting your stand right
  • Find the right supplier
  • Staff
  • Creating experiences

Chapter 1.3 - Tell people why they should visit you

  • Invites to your database
  • Websites
  • Social media
  • Make the most of pre-show PR and advertising

Chapter 2: What to do at the show 

Chapter 2.1 - Your staff 

  • Brief your stand staff each day
  • Speak fluent body language  
  • Engaging with the exhibition visitor 

Chapter 2.2 - Lead collection

  • Ways of collecting
  • Focus on your targets and goals

Chapter 2.3 - Experience, media and networking 

  • Be memorable
  • Demo your brand or product
  • Media
  • Network effectively

Chapter 3: What to do after the show and measuring its success.

Chapter 3.1 - De-brief 

  • Back to your goals
  • Team feedback
  • Quantifiable goals and ways to measure it
  • Qualitative results

Chapter 3.2 - Leads from the event

  • When should you follow up?
  • Tier your leads

Chapter 3.3 - Planning for the next event

  • Feedback to your team
  • Reserve a place for next year!
  • Feedback to the organizers
  • Get updates from organizers about the next edition
  • Refresh your goals